PRESS
Who we are
Luup is developing a sharing service for electric, small, single-seat micromobility mainly for short-distance travel. Our mission is to create a new infrastructure to meet the demands of first and last mile transportation.
We are working on two projects: the "demonstration of new micromobility vehicles" for safe and convenient use of new mobility such as e-scooters in Japan, and the "demonstration of new sharing services" to test the sharing mobility experience.
About our Service
"LUUP" is an app for short-distance travel.
It's a sharing service that offers rides on our e-scooters and e-bikes from any port and return it to any port you want. You can rent through the app. This service makes it easy to go to places that you feel are "a little too far" on foot.
Currently, we offer our vehicles for sharing in Tokyo, Osaka, Yokohama, Kyoto, Utsunomiya, and Kobe.
*The e-scooter sharing service is being implemented as a demonstration experiment on the condition that the new business activity plan is approved by the competent minister with the consent of the minister with regulatory jurisdiction.
*The e-scooter sharing service is being implemented as a demonstration experiment on the condition that the new business activity plan is approved by the competent minister with the consent of the minister with regulatory jurisdiction.
"LUUP" is an app for short-distance travel.
It's a sharing service that offers rides on our e-scooters and e-bikes from any port and return it to any port you want. You can rent through the app.
The service is currently being offered in Tokyo, Osaka, Yokohama, Kyoto, Utsunomiya, and Kobe as a demonstration of a new sharing service using ultra-compact e-bikes.
Introducing our LUUP micromobility
Luup offers a comprehensive range of electric, small, and single-seat micromobility. Currently, we are developing a sharing service using e-bikes and e-scooters, and in the future we plan to introduce our vehicles to a variety of electric micromobility, including four-wheeled mobility for the elderly.
Luup offers a comprehensive range of electric, small, and single-seat micromobility. Currently, we are developing a sharing service using e-bikes and e-scooters, and in the future we plan to introduce our vehicles to a variety of electric micromobility, including four-wheeled mobility for the elderly.
This is Luup's latest e-scooter, a micromobility that has been gaining popularity around the world since 2017. In Japan, e-scooters are classified as motorized bicycles, so they must comply with the relevant laws when riding on public roads. In April 2021, Luup received a special exemption to the regulations, allowing them to ride as small special motor vehicles. (*This special measure is subject to approval by specific operators.)
This is Luup's latest e-scooter, a micromobility that has been gaining popularity around the world since 2017. In Japan, e-scooters are classified as motorized bicycles, so they must comply with the relevant laws when riding on public roads.
In the near future, we hope to deliver a completely new "electric, small, single-seated" universal mobility. This is the same vehicle as the one on the right, although the seat has been folded down. The maximum speed during this mode will be the same as an e-scooter. The chair can be unfolded with the appand the speed will be limited to a certain level that can secure safety of the user as well as pedestrians.
In a few years, LUUP hopes to handle only one such "electric, small, single-seater" universal mobility. This is a chair-down mode of the same aircraft as the one on the right.
This is the same model as on the left, although the chair as been unfolded. The maximum speed during this mode will be the same as an e-scooter. The chair can be unfolded with the appand the speed will be limited to a certain level that can secure safety of the user as well as pedestrians.
This is the same model as on the left, although the chair as been unfolded. The maximum speed during this mode will be the same as an e-scooter. The chair can be unfolded with the appand the speed will be limited to a certain level that can secure safety of the user as well as pedestrians.
This is a smalle-bike developed by Luup with the same size as our e-scooters. It has the horsepower to advance comfortably with just a little pedaling, and anyone can ride it without getting tired. It is suitable for short distance travel in the city. Currently, sharing services are available in Tokyo, Osaka, Yokohama, and Kyoto.
This is one of Japan's smallest class of compact e-bikes developed by Luup. It has the horsepower to advance comfortably with just a little pedaling, and anyone can ride it without getting tired.
Message from the President
- President and CEO
- Daiki Okai
"How quickly can we create a new transportation infrastructure that Japan will need in the future" is all we want to achieve at Luup.
When Luup was first founded, we were working on a "caregiver's version of Uber," where homemakers and former caregivers would assist with home care activities on a spot basis. However, the current transportation infrastructure in Japan was not suitable for C-to-C services, so we abandoned the project. We then launched the "electric micromobility sharing business" in order to build a new transportation infrastructure to solve Japan's transportation problems.
In order to achieve our mission to create a new infrastructure to meet the demands of first and last mile transportation, I do not mind being or not being the representative of the company, and I share the same thoughts with the rest of the management team.
LUUP aims to become an infrastructure that is needed as a part of the city not only by its users but also by others in the same community.
In the near future, our employees and their children will travel around the city in electric micromobility, and no one will think that it was created by a venture company a few years ago. The entire Luup team will continue to work hard to make such a future a reality.
News
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FamilyMart Makes Strategic Investment in Luup
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Luup, Japan’s No.1 E-Scooter Sharing Operator, Raises 1 Billion Yen Through Debt and Asset Financing
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Luup Announces New Logo and New E-Scooters with Improved Visibility
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Luup Launches Demonstration Experiment Using the Quasi-Zenith Satellite System “Michibiki”
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Luup Launches ”LUUP for Residential”, a Micromobility Sharing Service Exclusively for Residents
Company Information
- Company Name
- Luup, Inc.
- CEO
- Daiki Okai
- Location
- Akihabara Central Square 4F, 3-21-24 Kandasakuma-cho, Chiyoda-ku, Tokyo, 101-0025
- Financial Institutions
- Mitsui Sumitomo Banking Corporation,
Mitsubishi UFJ Bank,
Mizuho Bank
Members
- Daiki Okai
- CEO
Graduated from the University of Tokyo, Faculty of Agriculture. After that, he worked at a strategy consulting firm, mainly in charge of PMI for listed companies and business DD for PE funds. He then founded Luup Co. President and CEO, and in May 2019, he established and became Chairman of the Micromobility Promotion Council, which aims to promote social implementation of new micromobility technologies, mainly by major electric kickboard operators in Japan.
- Naomichi Okada
- CTO
After graduating from the University of Tokyo, Faculty of Engineering, he gained experience in server-side and iOS app development at several companies, including AppBrew, Recruit Lifestyle, and Sansan. After founding Luup, Inc. as CTO, he was in charge of building the engineering organization, developing Luup's applications, and maintaining the company's internal systems.
- Ryotaro Makita
- CPO
Graduated from the University of Tokyo with a Bachelor of Engineering and a Master of Engineering from the same university. While in school, he co-founded Luup Inc. and was in charge of initial hypothesis testing and product design. He then joined McKinsey & Company. After working on new business launches and company-wide transformation projects for large Japanese companies, mainly in the manufacturing industry, he rejoined Luup in April 2021.
- Akitoshi Maekawa
- CHRO and Head of Alliances
Joined Recruit Co., Ltd. as a new graduate. After working in sales and business planning, he was in charge of human resources. (now ANDPAD Co., Ltd.), where he promoted the organization of business management, customer support, and customer success, before rejoining Recruit Co. He was a founding member of PJT, which re-integrated domestic operating companies, and promoted various projects. He is also an angel investor.
- Satoshi Mukoyama
- CFO
Graduated from the University of Tokyo with a B.A. in Liberal Arts and an MBA from Harvard Business School. At Mitsubishi Corporation, he was involved in investments in domestic and international infrastructure projects and real estate, and led the launch of Japan's first infrastructure fund. Later, at Unison Capital K.K., a major PE fund, he was involved in a wide range of investment activities in mid-sized Japanese companies, focusing on consumer, B-to-B services and other industries.
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